From: thepipeline_xyz
Building a strong and engaged community is crucial for crypto projects, extending beyond just marketing to create a vibrant ecosystem [10:33:38]. The Monad community serves as a prime example of this approach, fostering deep relationships and leveraging diverse talents [10:50:04].
The Monad Community: A Case Study
The Monad community is described as being “by the Monad community” [00:00:05], with infectious vibes from day one [00:58:20]. Its origin story includes winning the first meme competition in the Telegram chat, which led to hosting Twitter spaces and bringing talent into the marketing cabal [00:23:44].
Key Contributors and Their Roles
The Monad community benefits from a wide array of talented contributors from around the world with diverse backgrounds [03:48:07]:
- Artists and Meme Makers: Individuals like Skilly created a movement with their art [01:43:08], often creating custom profile pictures (PFPs) with quick turnaround times [02:04:00]. Other notable artists mentioned include Rachel, Mario, and Saddam [02:58:39].
- Content Creators: Ray J is noted for rapidly dropping AI videos or new soundbites in response to chat discussions [02:26:07]. Naive is also shouted out for sick videos [07:13:30], and Savant for high-quality clips with subtitles [04:41:40].
- Community Leaders: King Louie has “stepped up to like honestly going God Mode” [04:50:02], running “The Purge” and “Purgatory,” and creating lore around his character [05:13:38]. Dubs is recognized for his encyclopedic knowledge of the Telegram chat members and their interactions [02:53:02].
- General Contributors: Many members are recognized for their active participation, including Intern Bra, Toes, Turo [02:50:23], White Socks, Bakbar, Aiden, Hottie, Fob, Dark Shade, Seang, J Cal, ID Kravitz, Shave the Whale, Harry, Zane, Port, XL1, Tech, Craty, Bug, Bersan, Jungi, Googly, and Lion Juan [03:29:43]. “Ship posters” are also acknowledged for their contributions [07:40:02].
Community Structure and Evolution
The Monad community utilizes various platforms to enable diverse contributions:
- Discord: Initially an invite-only Discord transitioned to an open one, leading to a significant inflow of members [21:48:47].
- Telegram: The “lock Telegram” started right after Discord became open, with early star players like Danny [22:25:34]. The Telegram chat, now with over 2 million messages, includes “purges” and “missions” to manage membership and maintain engagement [24:52:16]. A key tool, provided by ID Kravitz, allows detailed tracking of member activity, including messages sent, join dates, and mission completion [27:14:02].
- Twitter: There’s a high volume of art and content across Twitter [20:14:04], with heavy tagging of accounts to ensure visibility, though excessive tagging might hurt engagement according to algorithms [08:45:04].
This multi-vertical approach allows people to “stay in their lane and hammer what they do best,” mirroring the diverse on-chain verticals like DeFi, NFTs, gaming, and social applications expected on Monad [30:31:00].
Strategies for Community Engagement
Monad’s approach to building communities in crypto emphasizes creating a “super engaged ecosystem” rather than just a marketing vehicle [10:50:04].
- Rapid Content Creation: The ability to quickly produce memes, art, and videos in response to ongoing conversations keeps engagement high and fun [02:17:00].
- Community-Led Initiatives: Danny winning a meme competition and then hosting Twitter spaces demonstrates how internal talent can drive engagement [00:23:44].
- Unique Cultural Elements: Features like the “Purge” in the Telegram chat create a distinct culture and history within the community [24:52:16].
- Embracing “Cringe”: A philosophy of not being afraid to be “cringe” and putting oneself out there is encouraged, as often the least sentimental or uncertain content performs best [44:15:35].
Benefits of a Strong Community in the Crypto Industry
A thriving community offers significant advantages for a crypto project:
- Talent Pool: The Monad community has become a “well of talent” [06:09:44], providing individuals for community and marketing roles for projects building on Monad [05:43:08]. These “Monad native” hires already deeply understand the project’s lore and history [06:52:00].
- Job Opportunities: Being active in the community can lead to legitimate job opportunities in crypto, from meme maker roles to full-time positions for community members [06:21:00].
- Ecosystem Integration: Ecosystem projects that “tapped into our community the hardest and kind of just embraced our culture” [11:47:00] have seen the best success [11:42:02].
- “Financialization of Fun”: The ability to bring off-chain social interactions, co-creation, and identity building on-chain through games, NFTs, and meme coins creates a new dimension of engagement [32:18:00].
- Product Adoption and Marketing Boost: Investing time in community building and providing entertainment and positive vibes goes a long way in driving product adoption and boosting marketing efforts [41:25:00].
Future Opportunities and Technological Foundations
The Monad team is excited for a future where high performance chains enable new on-chain applications that further enhance community interactions:
- High TPS and CLOBs: With 10,000 transactions per second (TPS), Monad aims to support Central Limit Order Books (CLOBs) on-chain [32:50:00]. This would allow market makers to provide liquidity profitably on-chain, leading to deeper liquidity and better execution for traders, a significant leap from current Automated Market Makers (AMMs) [33:44:00].
- Enhanced Gaming Experiences: High TPS and frictionless user experience (UX) will make it possible to play games on-chain, trade NFTs with friends, and participate in community initiatives like on-chain poker, making the games previously played for fun financially intertwined with community activity [31:29:00].
Philosophies for Community and Collaboration
Several core philosophies underpin the Monad community’s success:
- Help Others Without Expectation: Being nice and helping people without expecting a reward fosters goodwill and mutual benefit in the long run [38:24:00].
- Value Your Team and “Crew”: The quality of the team you work with significantly determines success and enjoyment [42:01:00]. “If you want to go fast go alone, if you want to go far go together” [42:32:00].
- Find Your Niche and Stick to It: In a noisy and growing space, it’s essential to “find your people and learning your thing sticking to your thing” rather than chasing every “shiny object” [43:14:00].
- Stay Humble: Maintaining humility helps prevent losing sight of the project’s goals and can prevent missteps [44:00:00].
The importance of community building in crypto and gaming is paramount, serving as the “lifeblood” of what Monad is building [45:57:00].