From: thepipeline_xyz
The Monad community operates with a strong focus on community-driven content and marketing efforts, often referred to as the “marketing cabal” [00:00:07]. This approach emphasizes organic growth and leveraging diverse talents from within the community to create engaging content and foster a unique ecosystem [00:03:53].
Community-Driven Content
The foundation of Monad’s community growth stems from organic contributions. Early initiatives, such as Danny’s win in the first meme competition in Telegram, led to the development of Twitter Spaces and the realization that community talent should not “go to waste” [00:00:20].
Key Contributors and Their Roles
The Monad community benefits from a wide array of talented individuals:
- Artists and Meme Makers: Skilly is highlighted as a “God” for creating a movement with his art, often producing custom profile pictures (PFPs) with incredibly fast turnaround times [00:01:41]. Rachel Mario and Saddam are also recognized for their artistic contributions [00:03:00].
- AI Video Creators: Ray J is noted for rapidly dropping AI videos in general chat based on casual discussions, like Port’s voice [00:02:32].
- “OG Boys”: Intern Bra, Toes, and Turo are recognized as early, original contributors [00:02:50].
- Shitposters: The community values “shitposters” like Jungi, Googly, and Lion Juan, acknowledging their importance alongside artists [00:07:38].
- Video Creators: Naive is credited for “sick videos” [00:07:13].
- General Contributors: Numerous other members like White Socks, Bakbar, Aiden Hotti, Fob Dark Shade, Seang J Cal, ID Kravit, Shave the Whale, Harry, Zane, Port, XL1, Tech, Craty Bug, Bersan, Savant, King Louie, Tequila, and NAD Masta contribute to content creation and overall engagement [00:03:31], [00:04:12], [00:05:03], [00:07:17], [00:07:52], [00:09:57].
The diversity of backgrounds and talents worldwide within the community allows for the rapid creation of varied content [00:03:50]. This content often drives engagement and makes staying active more fun, as members never know what will come next [00:02:46].
Community Engagement Mechanisms
- Twitter Tagging: While spam-tagging many accounts is not encouraged and can hurt algorithms [00:08:56], directly tagging specific community members can increase engagement [00:08:35].
- “Purge” System: In the Telegram chat, a “Purge” system evolved to manage membership, creating a dynamic environment where King Louie helps “run The Purge and the Purgatory” [00:05:14], [00:24:54]. ID Kravitz assists with data analysis to inform this process, tracking messages, join dates, and mission completion for every member [00:27:14].
Opportunities in the Monad Ecosystem
The Monad community serves as a unique talent pool for projects building on Monad. These projects frequently seek to hire individuals for community and marketing roles [00:05:43].
Value of “Monad Native” Talent
Hiring individuals from the Monad community is seen as a net positive for ecosystem projects for several reasons:
- Deep Understanding: Monad community members have the best understanding of the lore, history, and culture, often with months of relevant work to show [00:05:57], [00:06:52].
- Cultural Alignment: Teams that have embraced Monad’s culture and hired community members have shown the best success [00:11:51].
- Legitimate Job Opportunities: Joining the Monad community can lead to legitimate full-time job opportunities in crypto, acting as an “incubator for top talent in the space” [00:12:06], [00:12:56].
- Maximizing Luck Surface Area: Staying active in the community is considered an “easiest way to maximize your luck surface area” for career growth [00:13:10].
Evolution of Monad Community Platforms
The Monad community has grown through various platforms, each contributing to its unique character.
Discord
Initially, the Monad Discord started as an “invite-only” platform [00:21:50]. The opening of the Discord to the public marked Intern Bra’s first interaction with the community [00:21:57]. The Discord’s early days were characterized by infrequent but high-quality content, with values and mission remaining consistent [00:20:55].
Telegram
The Telegram chat, established around December 2022, was initially open to everyone [00:24:31]. It later became private and capped at 1,000 members [00:24:45], [00:25:51]. This transition led to the rise of meme competitions and the “Purge” system, where less active members were removed to make space for new ones, fostering a core group of committed individuals [00:24:51], [00:25:08], [00:26:33]. The Telegram chat has accumulated over 2 million messages, primarily consisting of stickers and links [00:24:57].
Multi-Vertical Approach
Monad fosters diverse “verticals” within its community, including Discord, Telegram, and Twitter, allowing members to contribute in various ways based on their strengths and preferences [00:30:16]. This parallels the future on-chain verticals expected on Monad, such as DeFi, NFTs, gaming, and social applications [00:30:47].
Future Applications on Monad
The community is excited about the potential applications on Monad once it goes live:
- DeFi and Trading: The high TPS (Transactions Per Second) of Monad, notably 10,000 TPS, excites users about faster liquidations and improved trading experiences [00:31:15]. A key differentiator is the potential for Central Limit Order Books (CLOBs) to exist fully on-chain, enabling deeper liquidity and better execution for traders due to lower gas fees and high TPS [00:32:45].
- Gaming: Gaming on Monad is anticipated to combine frictionless user experience with the strong community aspect, allowing for on-chain interactions like trading NFTs and grinding levels with friends [00:31:30]. Community initiatives like the “obab game initiative” in Discord have already shown the potential for engaging on-chain games like poker [00:31:54].
- Financialization of Fun: The concept of “financialization of fun” suggests that off-chain activities like co-creation and identity-maxing will translate to on-chain experiences, including social events, games, NFTs representing lore, and meme coins [00:32:18].
Wisdom for the Community
Members shared wisdom and advice for the Monad community and beyond:
- Be Kind and Help Others: Act kindly and help others without expecting immediate reward; this fosters positive relationships and may lead to future benefits [00:38:24].
- Prioritize Health: General well-being, including exercise and healthy eating, is crucial for longevity [00:38:43].
- Persevere Through Challenges: Life and crypto present roadblocks; perseverance in the face of adversity is key [00:39:35].
- Know Your Audience: For builders, understanding and appealing to your user base is paramount for product adoption and marketing success [00:41:12].
- Value Your Team: The people you work with significantly determine enjoyment and success [00:42:01]. Finding and holding onto good people is valuable and special [00:43:01].
- Focus on Your Niche: In a noisy environment, identify your “people” and your “thing,” and stick to it; don’t get scattered or chase too many shiny objects [00:43:14].
- Stay Humble: Losing humility can lead to losing sight of goals [00:44:00].
- Don’t Be Afraid to Be “Cringe”: Embrace being “cringe” and put yourself out there; often, the content you’re hesitant to share performs the best [00:44:15].