From: thepipeline_xyz
Maintaining a positive reputation in the crypto space is crucial for both individuals and companies, leading to trust, opportunities, and long-term success [02:29:10]. Pancakes_BR, known as the “goat of Good Vibes on crypto Twitter,” shares his insights on how authenticity, empathy, and a long-term vision contribute to building and preserving a strong standing within the community [00:00:59].
The “Good Vibes” Approach
Initially, Pancakes_BR’s online persona was “aggro joking” but he eventually found success by “just being himself” [00:01:22]. He consciously decided to shed a persona and remain “as genuine and honest as possible,” discovering this to be a “growth hack to networking in the space” [00:01:53]. This approach allowed him to avoid constant conflict, which is common in the often “cutthroat” crypto environment [02:02:13].
Instead of fighting with everyone, his strategy became to be “very genuine and kind and and empathetic” [00:36:34]. He recommends being “light-hearted about everything” and not taking things too seriously [00:36:43].
Building Trust and Relationships
For Pancakes_BR, sticking with it and being a part of the community was key to his retention in crypto [00:12:11]. He describes how old-timers in the space respect small accounts that remain engaged and positive during bear markets [00:35:33]. Emotional control is highlighted as a significant advantage for anyone in crypto, whether a trader, networker, or business development professional [00:36:50].
Key actions that helped him build trust include:
- “Reply guying” heavily: Engaging with important figures and followers through replies, being funny, nice, or “obnoxiously stupid on purpose” [00:13:34]. This helped him gain hundreds of followers daily [00:14:41].
- Meeting people in real life: Knowing anonymous accounts and company representatives in person fosters greater trust and respect than purely online interactions [00:14:15].
- Engaging with followers: Replying to comments and DMs, especially early on, establishes you as an engaged community member [00:40:50]. People remember and respect this engagement, leading to higher interaction rates [00:41:07].
Avoiding Negative Behaviors
A critical aspect of maintaining a positive reputation is avoiding negative actions:
- No “paid shills”: Despite being “super broke” and needing money, Pancakes_BR turned down paid promotions because he intuitively felt it wouldn’t be a good idea for the long game [00:26:27]. He believed better opportunities would arise by not selling his reputation for short-term gain [00:22:42].
- No infighting or tribalism: He strongly advocates against arguing on the timeline and creating enemies [02:11:12]. The crypto space is too small to be divided by “tribalism” and infighting, especially when the goal is broader adoption [00:53:04]. The mindset should be “we are all on the same team” [00:50:46].
- No grifting: The NFT bull run, while bringing in new people, also saw a lot of “grifting,” which has “extremely put off” powerful mainstream individuals from the entire crypto space [01:03:28]. Avoiding such practices is crucial for the industry’s overall reputation.
Long-term vs. Short-term Thinking
Pancakes_BR emphasizes that the difference between short-term and long-term thinking is “huge and extremely underrated” in crypto [00:42:28]. His decision to remain broke and avoid paid shills was a long-term play that ultimately led to significant opportunities [00:26:30].
A long-term perspective also means being grateful for followers and not seeing oneself as an “influencer that deserves anything” [00:43:51]. Your followers are the reason for your relevance [00:43:59].
Impact on Career and Opportunities
A positive reputation directly translates into career opportunities. Pancakes_BR’s job offers came during a bear market because he had built a network and trust [00:16:17]. His first job at IDEX, which saved him when he was nearly out of money, was a direct result of his established online presence and genuine interactions [00:15:27].
He highlights that if people trust you in the space, “the opportunities are unlimited” [02:59:58]. The crypto community values what you can deliver and your ability to “pivot and learn quickly” over traditional credentials or resumes [02:20:40].
Advice for Newcomers
For those looking to enter crypto or deepen their involvement, Pancakes_BR advises:
- Be yourself (unless you’re an “asshole”): Be genuine and kind, empathetic, and light-hearted [00:36:23].
- Practice emotional control: Avoid getting “tilted” or mad at negative comments; stay out of arguments [00:39:50].
- Show up every day: Consistency is key, whether tweeting or engaging [00:37:52].
- Engage with everyone: Reply to comments, DMs, and interact with larger accounts [00:40:05]. This is how he “literally reply guying my way to a career in crypto” [00:38:27].
- Be willing to learn and provide value for free: Find ways to be useful, even if it’s as a community manager for a Discord server [00:39:05].
- Don’t burn bridges: Avoid creating enemies unless absolutely necessary [00:45:11].
- Maintain a positive mindset: Gravitate towards positive figures, be grateful for followers, and be happy for others’ success, as a rising tide lifts all ships [00:52:15].
Company Perspective
Companies in crypto also benefit immensely from maintaining a positive and authentic presence. Pancakes_BR notes that successful protocols understand the culture and audience of crypto [02:45:48].
- Authentic Personality: People prefer to follow a personality over just a brand [02:59:59]. Protocols should have a human being behind their social media accounts who “is good at Twitter and and can just really just be a person behind your your your logo” [02:27:26].
- Understand the Culture: Companies that try to be “hyper professional” and don’t engage in the “fun meme culture” of crypto struggle [02:11:47]. Crypto audiences are “put off by tourists or like corporate” approaches [02:53:07].
- Reading the Room: Being part of the community allows a company’s team to understand the prevailing sentiment on the timeline, whether it’s a time for empathy or self-deprecating humor [03:22:29]. This ensures communication resonates genuinely [03:24:25].
- Hiring Community-Native People: Hiring ambassadors or marketers who are already part of and understand the community is vital [03:11:09]. Founders who have built trust within the community have a higher chance of success [03:22:17].
Pancakes_BR acknowledges that companies like Monad have successfully created a “community that like rides for you in a genuine way” by hiring the right people who are liked on the timeline and by having founders who understand the importance of this approach [04:57:57].